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Planned and executed first public and media relations campaign for Olympus America in Canada beginning in 2002 and resulting in hundreds of hits in print and broadcast media. Ongoing Olympus support includes trade shows, media tours, sponsorship support (Canadian Grand Prix) experiential events, media hosting and holiday gift guides. Oversaw sponsorship of the Toronto International Film Festival by Olympus including supplying cameras to Festival staff photographers. The assignment included the debut of the E-1 SLR digital system in Canada and a media demonstration event that attracted 25 long and short lead publications. |
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Conducted the media relations for the re-launch of Indian Motorcycle including the grand opening of the Indian Motorcycle Café and the introduction of its expanded clothing line. The media relations effort has resulted in national and international media hits, in print and broadcast, numbering in the hundreds. | ||||
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Re-organized and assumed execution for Manpower Canada’s quarterly Employment Outlook Survey, which is distributed nationally to 44 cities across the country. The survey now averages more than 150 hits per quarter in print and broadcast media, as well as regular coverage in the The Globe and Mail, National Post, La Presse, the Montreal Gazette, Bloomberg and Canadian Press. | ||||
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Co-ordinated media relations for the Tree Canada Foundation’s Youth Ambassador Tour, which saw 22 students taking part in cultural, environmental and tree planting events in 25 communities across Canada. The tour generated more than 100 clippings and interviews for Tree Canada and its affiliates. | ||||
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